The name is the job.
DeGrime means remove the grime. The identity, product system, and instructions all return to that plain outcome.
Proof earns the claim.
Before-and-after content only matters when angle, light, and conditions match. Technical claims only matter when the supplier and physical product support them.
Start smaller.
The first system is deliberately compact: a proposed shampoo, a proposed cloth, and a bundle that makes the starting point obvious.